Ethan Sheaf-Morrison is an independent designer, researcher, and developer based in Aotearoa New Zealand. Grounded in his Māori whakapapa (Te Whānau-ā-Apanui), his work intersects indigenous storytelling, critical cartography, and digital world-building. He creates poetic, technically rigorous responses to social and environmental systems through data visualisation, mapping, and typographic experimentation. He has worked with university research centres, independent artists, and policy organisations on projects spanning from phosphate trade research to geospatial tools for community engagement.